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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Jan 17, 2017

Traction is No Substitute for Revenue - Catalyst Sale Podcast

Are you generating revenue or traction?  Traction may be a great first step when you are working your way out of rut, or a roadside ditch.  When it comes to your job as a Sales Professional, traction is no substitute for revenue.  It is critical that we are constantly evaluating our success against real metrics, and traction is not one of them.  

What are you moving forward?  What's actionable? Are your activity based metrics reinforcing the wrong behavior?

Mike & Mike discuss key ideas and concepts around identifying the right metrics to measure success, and determining that you & your sales team are on the right path.

Catalyst Sale

Sales is a Thinking Process.  Catalyst Sale is a learning organization first and foremost. That’s why we care about a thinking process that enables results versus a process that tells people what to do. We aim to add value whenever we can, and our true success is measured by the sustainability of our work long after we complete a project. We surround ourselves with good company and never stop learning.

You can find us via LinkedIn, Twitter, & The Catalyst Sale Website on the links below;

Mike Conner on Twitter 

Mike Simmons on Twitter 

Mike Conner on LinkedIn

Mike Simmons on LinkedIn

Catalyst Sale Twitter

Catalyst Sale on LinkedIn

Catalyst Sale Website