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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Feb 13, 2020

Difference in Selling - B2B, B2C, Products, Services - Does it Matter?

On this episode, Mike and Jody discuss whether or not there is or should be a difference in selling different products/services.

Questions Answered:

  • Is there a different approach to selling different things/items i.e. products vs services or B2C vs B2B?

Key Takeaways:

  • There is not a difference in the foundational items related to Sales.
  • Sales is about connecting a problem that exists in the market with a solution that exists in the market.
  • Think through the problem you solve in the market.
  • Put yourself in the shoes of the person with the problem.
  • The challenge as a Sales Professional is figuring out who has the problem, why they have the problem, what they think about the problem and what they would like to do about the problem.
  • Once you understand the problem, you can design communication and experiences to support the customer decision-making process.
  • The fundamentals are going to stay consistent.
  • The actual vocabulary will shift depending on what you know about your customer, your business and the sales rep approach. 

Show Links:

Thank You 

Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn.

This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

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