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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Sep 7, 2020

In this episode, Mike talks with Tanner Brock about his continued onboarding experience with Catalyst Sale. 

Questions Answered:

  • What has been the worst thing that has happened so far?
  • How are you overcoming this issue?
  • Why might our outreach number be lower than we expect?
  • What’s next?
  • Do we apply call planning in the context of outreach?
  • How do we measure success?

Key Takeaways:

  • Adjustment into an official sales role has been the hardest so far.
  • Rather than trying to be an expert, I am going to be a student.
  • Listening to previous podcasts you have done has been helpful and studying the frameworks.
  • It is important to be humble to understand why it isn’t working.
  • There is a big lack of vulnerability in the marketplace.
  • We need to ask if we have a problem with our ideal customer profile and ask if our message is clear.
  • It can be rewarding to share my experience applying the Catalyst Sale principles in my own life.
  • The only time I want to put together a call plan is when I am going to have a call.
  • Structurally the same concepts apply to outreach we send out.
  • All the Catalyst Sale tools build on each other and help you to think clearly
  • Profit and loss help us measure success. 
  • Gather data to determine if what we are doing is working. Test.

Work With Catalyst Sale:

  • Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or
  • Invest in a Catalyst Sale course - self directed. Find our courses here or contact Tanner -
  • Hire us as a consultant/advisor within your team or organization 

Thank You 

Please send listener questions and feedback to or contact us directly on twitter, facebook or LinkedIn.

This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

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