Jun 26, 2019
Storytelling and Sales
This week on the podcast we revisit storytelling and sales, and
share some practical examples of how the story applies in the
context of sales. Stories support engagement, they help gain
attention, they can help your customer envision a better
Links to the episodes we have recorded with Donald Miller and JJ
Peterson are included in the show notes as well.
- Why does storytelling matter in sales?
- How important is the villain in the story?
- How do we identify the characters in the story?
- How do we uncover what success looks like for the
- Story can help the customer envision a future that is different
than the current reality/current experience.
- Communicating with empathy is not about sympathy, it's about
immersing yourself in their perspective. Looking at the world
through their lens.
- Sales is about connecting a solution (known or unknown) to a
problem (known or unknown)
- Any challenge your customer runs into is the "Villian".
- Stop guessing - ask more questions.
- Identify the right villain in the story.
- Validate this with the customer.
- Sometimes people change roles within the organization.
- Risk increases with assumption.
- Helping with the Transition
- Know where they are today
- Know where they want to be
- Be the Guide - share your expertise, help them navigate the
obstacles, provide a plan - don't assume, validate.
- Share examples of success with your customers.
- It's not about you, it is about your customer.
- Focus on helping your customer, know that there is a process
that they will need to go through.
- You can map out the journey (see the Revenue Operations Model
- Highlight opportunities for success, provide a plan.
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