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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Sep 11, 2019

Guest - Dan Pontefract, Author - Open to Think

Dan is the author of Open to Think, an awesome read on the process of thinking, aspects of thinking, issues that get in the way of thinking, and what you can do about improving your thinking.

We hope you enjoy this discussion as much as we did.

Thank you for listening to &...


Feb 26, 2019

Connecting Security, Technology, Leadership and Sales with Guest Mike Kail

Mike Kail is the CTO of Everest.org, with over 25 years working in technology companies from large to early-stage startups. 

We discuss Security, SecDevOps, Sales and Software Development Alignment, Sales Rep Outreach, Compensation, Leadership,...


Nov 20, 2018

Guest - Dan Pontefract, Author - Open to Think

Dan is the author of Open to Think, an awesome read on the process of thinking, aspects of thinking, issues that get in the way of thinking, and what you can do about improving your thinking.

We hope you enjoy this discussion as much as we did.

Thank you for listening to &...


Oct 23, 2018

Common Question - What If The Customer/Prospect goes Quiet - How do I Get Them To Re-engage?

This is one of the more common questions we receive from listeners and from participants in our workshops/training sessions.  How do I get the client/prospect to re-engage?  

This week on the Catalyst Sale Podcast we discuss how...


Oct 9, 2018

Take a Personalized Approach to Your Cold Outreach

Do you remember playing Mad Libs as a kid?  I remember long car rides and crazy stories.  This is not an approach you should take with your outreach to prospects, nor should you take this approach when drafting your proposals.  It is not personalized, and it is...