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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Sep 14, 2020

In this episode, Mike and Jody discuss the definition of pipeline and common challenges associated with a Sales pipeline. 

Questions Answered:

  • When we say pipeline, what are we talking about?
  • What are some common pipeline challenges?
  • Are there different segments of the pipeline?

Key Takeaways:

  • Sum of all of the...


Sep 7, 2020

In this episode, Mike talks with Tanner Brock about his continued onboarding experience with Catalyst Sale. 

Questions Answered:

  • What has been the worst thing that has happened so far?
  • How are you overcoming this issue?
  • Why might our outreach number be lower than we expect?
  • What’s next?
  • Do we apply call planning in...


Aug 31, 2020

In this episode, Mike and Jody discuss the best ways to handle mistakes when they occur.

Questions Answered:

  • What are the best ways to handle mistakes?
  • How can we handle current mistakes?
  • How do you view historical mistakes?

Key Takeaways:

  • It is great to share stories about lessons learned.
  • It is important to be...


Aug 24, 2020

In this episode, Mike and Jody discuss the importance of a good first customer interaction and discovery call/meeting.

Questions Answered:

  • What should the first customer interaction look like?
  • What is involved in discovery?
  • Why do you want to find out more about the person?
  • How does knowing the person better help you...


Aug 17, 2020

This week Tanner Brock, founder of 9-5 5-9 Coaching joins the Catalyst Sale Podcast. 

Tanner is joining the team in a freelance role as an Account Executive.  As an account executive, Tanner's focus will be on selling Catalyst Sale courses in the B2B space.

Tanner is a non-traditional sales professional, who has...