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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Mar 17, 2020

Sales Career Guide

Mike is joined by Andy Racic and David Weiss authors of Your Definitive Sales Career Guide. On this episode they discuss why they decided to write a book about a career in sales, and how to execute if this is something you are interested in exploring.

Questions Asked:

  • Why do people avoid the Sales Profession?
  • It seems as though colleges are starting to bring in Sales Programs, will this trend continue?
  • What are some of the messages in the book that are resonating with professors?
  • How do you distinguish between Sales and Marketing?
  • What are the gaps that this book fills?
  • Who should buy the book?

Key Takeaways:

  • Several myths still hover over the Sales profession
  • People generally don’t have an understanding of what modern professional Sales is
  • Schools are interested as the importance of the Sales function within a company becomes more apparent
  • Sales can be a great foundational career. Being in Sales teaches you several cross-functional skills
  • Marketing tends to be one to many whereas Sales tends to be one to few or one to one
  • Marketing empowers Sales to have more conversations with clients
  • The book provides tips and tricks on how to be successful in sale, dispels myths and walks through how to get a job
  • Business school professors looking to build a Sales program would benefit greatly from reading this book

Show Links

Thank You 

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This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

Growth Acceleration - Plateau Breakthrough

Product Market Fit

Demystify Sales - the course