Jul 3, 2018
Prospecting - building your well before you need a
drink.
We have recently passed the mid-point of the year for most sales
organizations. How does your pipeline look for the remainder of
this year? What about next year?
Q2 has wrapped up, we are moving into what many see as the most
financially active period of their sales year.
This week on the Catalyst Sale Podcast we discuss the importance
of prospecting and building pipeline. We discuss a couple of
best practices, tools, and tactics. We also discuss how you
may want to approach hunting within the base using methods similar
to new customer acquisition.
Questions Addressed
- Where do you start with prospecting?
- What are some best practices in building pipeline?
- How do you identify the appropriate vocabulary for a given
vertical?
- What about prospecting within your existing client base?
Key Takeaways
- Pipeline saves lives
- Start first by defining your "Ideal customer"
- Identify where the people who will use the product, purchase
the product, or influence those who may purchase, hang out.
- Hunting requires that you go where the customer is.
- Best Practices
- Stay engaged with the community that you serve
- Read analyst reports & research relevant to the given
market
- What are some common problems that your ideal customer profile
experience?
- Use the vocabulary that the community uses
- Tools
- Google
- LinkedIn/Sales Navigator
- Questions
- Deliver value to the audiences and communities with whom you
engage. Share experience, be genuine about your interest in
solving problems within their market.
- Ask questions with a genuine intention to learn.
- Think about growing business within your account base as
hunting within the base.
- Use the same process, when hunting within the base.
Identify ways to expand your network within your account base.
- Ask these questions
- Who else cares about the problems we solve?
- How are they addressing those problems today?
- Who is experiencing those problems?
- Act as an extension of your client/customer's team
- Take a humble approach, be genuinely interested in solving
problems. When you do the right things, good things tend to
follow.
- Focus on the customer
- Prospecting is hard, but you have to keep doing it, put in the
reps, do the work.
- Set aside specific time to focus on prospecting.
Show Links
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Acceleration - Plateau Breakthrough
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Market Fit
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Catalyst Sale
In every business, in every opportunity, there is
someone who can help you navigate the internal challenges and close
the deal. There is a Catalyst. We integrate process
(Catalyst Sale Process), technology and people, with the purpose of
accelerating revenue. Our thoughtful approach minimizes false
starts that are common in emerging markets and high-growth
environments. We continue to evolve our practice based on customer
needs and emerging technology. We care about a thinking process
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Sales is
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