Jul 27, 2020
How do you create a great
In this episode, Mike and Jody
discuss best practices when it comes to proposal
goes into a proposal?
does price go?
are some mistakes people make with proposals?
of the challenges people will make when coming to proposal writing
is they feel like they have to put everything in there.
would challenge you to think of it as less is more.
- Elements of a proposal: problem we are solving
for, why is it important to solve the problem, how do we solve the
- If we
can cover all four of these things, we have given them a solid
framework that they can use to justify a purchase.
- Proposal should be simple to understand and
preference is to deliver price as early as possible as late as
necessary. At minimum on the first page so they don’t have to flip
pages or scroll down.
tell your organization’s entire story up front
tend to overcomplicate and make them too long.
- Another mistake is finding a proposal that
works and then everyone on the team uses it.
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