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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Jul 27, 2020

How do you create a great proposal?

In this episode, Mike and Jody discuss best practices when it comes to proposal planning.

Questions Answered:

  • What goes into a proposal?
  • Where does price go?
  • What are some mistakes people make with proposals?

Key Takeaways:

  • One of the challenges people will make when coming to proposal writing is they feel like they have to put everything in there.
  • I would challenge you to think of it as less is more.
  • Elements of a proposal: problem we are solving for, why is it important to solve the problem, how do we solve the problem, price
  • If we can cover all four of these things, we have given them a solid framework that they can use to justify a purchase.
  • Proposal should be simple to understand and very clear.
  • My preference is to deliver price as early as possible as late as necessary. At minimum on the first page so they don’t have to flip pages or scroll down.
  • Don’t tell your organization’s entire story up front
  • We tend to overcomplicate and make them too long.
  • Another mistake is finding a proposal that works and then everyone on the team uses it. 

Show Links:

Planning Templates

Work With Catalyst Sale:

  • Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or hello@catalystsale.com
  • Invest in a Catalyst Sale course - self directed. Find our courses here 
  • Hire us as a consultant/advisor within your team or organization 

Thank You 

Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn.

This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

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