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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Sep 19, 2017

Guest - Tiffani Bova - Global, Customer Growth, Sales and Innovation Evangelist at Salesforce and host of the What’s Next Podcast

Tiffani Bova joins us on the Catalyst Sale Podcast this week to discuss innovation within the sales profession, customer experience, taking ownership of your personal development, and “What's Next” in sales and customer success.

Have you thought about the transition from optimization to transformation to reimagining the customer experience?  Customers and prospects are looking for sales professionals who understand their objectives, needs, requirements, and their business.  Successful sales professionals do right by the customer, and build relationships for the long term.

Questions addressed

  • What does it mean to “Reimagine” sales?
  • How does diversity impact sales and team success?
  • What does “how you sell matters” mean?
  • “What's Next”, and what is Tiffani excited about in sales, customer experience, and technology?
  • What will the best brands do in the future?

Key Takeaways

  • Innovation comes when you reimagine the business and the customer experience.
  • There is a technical consideration when it comes to team diversity, it's not just about gender or experience.  Diverse teams may also include AI/Machines as well as a human component.
  • As a sales professional, you control how you interact with your customers, how you communicate, how you serve them.
  • The greatest salesperson is the customer who advocates on behalf of the organization.
  • Build trust, you have to earn the right to ask your customer/prospect for help.
  • Advice for Founders - get better at sales
  • Advice for Sales Professionals - invest in your personal development
  • Advice for Everyone - get comfortable with technology.

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Catalyst Sale Service Offerings

Growth Acceleration - Plateau Breakthrough

Product Market Fit


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Catalyst Sale

In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.  

Sales is a Thinking Process.