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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Dec 30, 2023

 

So until you get there, definitely you should not automate and scale think because your reputation is behind the line here.

- Wissam Tabbara

Tech-savvy CEO Wissam Tabbara reimagines sales with AI, aiming to revolutionize customer interactions while navigating the delicate balance of human expertise and automation.

Wissam Tabbara, a true technologist at heart, found himself deeply immersed in the ever-evolving journey of sales and B2B customer interactions. He realized that what worked in the past was no longer as effective, leading him to ponder how technology could be harnessed to solve these challenges at scale.

This sparked the birth of Truebase, Wissam's brainchild, aimed at leveraging AI in sales to enhance efficiency and personalize customer interactions at the top of the funnel.

His passion for engineering and systematic thinking led him to explore the intersection of revenue and AI, seeking ways to streamline processes and empower sales professionals with technology.

Wissam's journey is not just about leveraging technology for sales but also about understanding the human element in the sales process, seeking the perfect balance where automation and AI enhance human efficiency rather than replacing it.,

His expertise lies in bridging the gap between engineering and sales, advocating for a systematic approach to problem-solving and design thinking. With a keen eye for the intersection of revenue and AI, Wissam's insights offer valuable perspectives for sales professionals and business leaders looking to optimize customer interactions and enhance their sales strategies.

In this episode, you will be able to:

  • Uncover the intersection between AI and revenue to unlock untapped potential in sales.

  • Master the art of leveraging technology for B2B sales to stay ahead in the competitive market.

  • Streamline the sales process by harnessing the power of automation and AI for enhanced efficiency.

  • Embrace the future of technology with prompts as a new interface, revolutionizing sales interactions.

  • Harness AI tools for personalized sales communication to create meaningful connections with clients.

The resources mentioned in this episode are:

Wissam on Linkedin

truebase.io

https://www.findmycatalyst.com/podcast

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