Apr 24, 2018
Helping People Do Things Better - Learning, Sales, &
Doing the Work
This week Ryan Carson - Founder & CEO Treehouse joins us to
discuss Learning, Sales, and Doing Work. Ryan continues to
build and run his third startup, and according to him, you would
have to kill him before he stopped working on his mission at
Treehouse. He is passionate about helping people do things
We discuss Ryan's background, why he started Treehouse, his
experience with other startups, and what he's learned about sales
now that he is leading the sales team. We also discuss hiring
for behaviors over skills, and how learning happens.
- What’s broken in education?
is the focus on innovation in education?
do you facilitate learning in a way that it makes an impact on the
is Ryan’s story?
can you create leverage?
has Ryan learned about managing a sales team within
it comes to hiring - what does it mean to hire for behavior vs
do people learn?
who are in education are the heroes, the challenges are with the
- Treehouse's focus is on helping those who are
trying to get a job. In K-12 they are active in raising funds
to support technology in classrooms (i.e. Chromebooks, Google Docs,
bearing does GPA have on our adult lives? - none” -
have moved into a world where trade jobs/skills are all of our
decouple success and happiness from the college degree.
the math on the investment - make sure it is good to
with building the project, and work backward.
- Entrepreneurs can be split into two categories
- those who believe in their business or those who do not, and that
makes all the difference.
is driven to help people so that they can be happy - technology can
provide this, if you learn how to use it and create with
you don’t have leverage, you don’t have leverage. Ryan's advice -
Do not get into that position. You can’t win in this scenario. You
can’t pretend that you have it.
is no hack, there is no shortcut, you have to build the
Willink - There is no shortcut, there is no system, there is no
- The importance of sales enablement. As a founder - be the first sales person -
identify the gaps - i.e. differentiating features, marketing
collateral, leads, etc. - Do this, and build out the support that
will enable your team.
- If you think you are bad at sales, go deeper. Ask, if you
really believe in what you are selling. If you really believe
in the problem you are solving.
interviewing start to ask for behavior, and get quiet,
- Map the Skills. Break these down into
Learning Units. Turn these into Courses. Roll the courses up into
- We do
not learn until we take a unit of learning, and rearrange it. Take
the information and make it your own.
- Talent Path (Treehouse Program) - you need to
learn to build things. Can you build it?
to ignore all the hype, the fear of missing out - focus on things
that you are passionate about.
Call to Action
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