Find My Catalyst Podcast: Read This or Die with Ray Edwards

Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve. You are looking for practical tips you can apply to your daily work that will impact your performance. You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly. We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Read This or Die with Ray Edwards - 335

Jun 12, 2023

“Integrity becomes important to you when you realize it may be one of the last things you have any control over. We can be in integrity instantly when we own up to, and fess up to, where we really are, as opposed to where we want people to think we are mentally, emotionally, physically, financially.” - Ray Edwards

Ray Edwards

Ray Edwards is a renowned copywriter and a friend. Ray's incredible journey of overcoming adversity and embracing life has been nothing short of inspiring. From redefining his identity to learning how to live the best possible life with Parkinson's, Ray has shown immense courage and resilience. He is the author of Read This or Die and How to Write Copy That Sells.

In this episode you will learn:

How to master the PASTOR framework to enhance your writing and marketing skills.
How cultivating integrity and positive self-talk for personal growth and success is vital.
About Ray's experience with groundbreaking surgery for Parkinson's treatment.

Episode Resources:

Read This or Die on Amazon

How to Write Copy That Sells on Amazon

Episode 238 of the Find My Catalyst podcast - Ray Edwards - Copywriting, Sales and Coffee

Catch up on our last 3 episodes:

Experience Mindset with Tiffani Bova

Building a Winning Culture: Lessons from the Frontlines with Dan Bradley

Slap Shots and Sales Strategies with Jacquelyn Nicholson

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