Sep 16, 2019
Pricing, Productizing Services, and Creating a Product Ladder -
with guest Paul Klein
This week Paul Klein joins me on the podcast to discuss pricing,
time, value, and making the transition from W2 to K1.
Paul is the host of the Pricing is Positioning podcast, a
Keynote speaker, and business consultant.
Thanks Paul for the awesome discussion.
does the transition from W2 to K1 typically look like?
do you think about productizing services?
do we fall into the hourly rate trap?
value is subjective, how can that help or hurt us?
are some common misperceptions around pricing when moving from W2
do we over complicate the process?
people undervalue their services, their expertise
first sale is to yourself
- Recognize that there is value in what you
can’t serve every client in every vertical
it easy for customers to do business with you
your customers three (3) choices when it comes to pricing - the
the end of the day, it’s about the value to the client
is very subjective
- People buy outcomes, not time
brand should have a product ladder
- Leverage your expertise to build out your
all customers are created equally, not all services are created
Call to Action
What processes, roles, systems, do you want to "blow-up" in your
organization? Let us know via twitter, facebook or LinkedIn.
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