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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Feb 9, 2022

In this episode, Mike and Jody discuss the importance of knowing the what, who, why and how of your business. 

Key Takeaways:

  • In order to have a plan, you have to know your business.
  • For your organization, create clarity around who we are and why we do what we do.
  • 4 questions for clarity around your business:
    • What problems do we solve?
    • Who has those problems? Can be people or organizations.
    • Why - related to the “who’s” also ask why is it important to us?
    • How do we solve it? What makes us different, how do we deliver?
  • If there’s a lot of confusion about how we do the things that we do inside the business, imagine how much confusion there is outside of your business.

This episode is brought to you by the Catalyst Sale course, Demystify Sales. Learn more about it here.

Have a question you would like us to answer or a topic you would like us to discuss in a future episode? Contact us:


Work With Catalyst Sale:

  • Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or
  • Invest in a Catalyst Sale course - you can find our courses here 
  • Hire us as a consultant/advisor within your team or organization 

Thank You 

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