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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Aug 22, 2017

Guest - Jen Spencer - Vice President of Sales & Marketing, SmartBug Media

Jen Spencer joins us on the Catalyst Sale Podcast this week to discuss partners - where to start, what works, common errors, and how to reduce risk.  Mike and I also share our experience with partners, both as a partner and a company looking for partners. Jen shares her expertise, and fills in the blanks.

Partners can accelerate your path to revenue.  They can open up new markets, and provide an opportunity to test feasibility and fit.

Questions we address

  • How do you identify good partners?
  • When is it time to exit a partnership?
  • What should a partner on-boarding program include?
  • Why might you choose a partner approach?
  • What are some of the common errors when building a partner program?

Key Takeaways

  • Begin with the end in mind (This is an ongoing theme that most listeners will recognize)
  • Treat your partners like you would treat your direct sales team
  • Continue to evaluate success and adapt the relationship as necessary.

Thank you for sharing this episode.  If you like what you heard, please provide a rating and/or review via Apple Podcasts, Google Play Music, Stitcher, or your favorite podcast app.

Show Links
Jen's LinkedIn Profile -

Jen’s Twitter -

SmartBug Media -

Girls in Tech -


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Catalyst Sale Service Offerings

Growth Acceleration - Plateau Breakthrough

Product Market Fit


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Catalyst Sale

In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.  

Sales is a Thinking Process.