Jul 23, 2019
Break Your Routine, Testing, and Specialization with Gaetano DiNardi
This week Gaetano DiNardi joins me on the podcast. This episode has a couple of guys with NY roots, so don't listen to it with the kids in the car.
We cover a lot of ground in this podcast, including testing, what works, pushing boundaries, and getting out of your comfort zone. I hope you enjoy the conversation as much as I did.
Questions Addressed
- Why is it important to break your routine?
- What are some mistakes early-stage companies make?
- What's wrong with generalization?
- What is the risk of CEO intuition?
- What can we learn from the HBR Milkshake Story?
- How does Storytelling play into Sales & Marketing?
- What are some common mistakes sales orgs make when they pitch you?
- How does the creative process apply to business?
Key Takeaways
- Break your routine - Business, personal, step out of your comfort zone
- Getting comfortable asking for help
- Bande a paisa
- Early-stage mistakes -
- Product messaging fit
- Product channel fit
- Specialize - No generalists
- Scope creep is real.
- Risk of CEO intuition - Bias is real
- Connect the gaps between real-world and CEO visionary world.
- "Jobs to be Done" Framework
- Milkshake example - keep their car clean
- Drill deep into the problem
- There is always a deeper reason why
- Get to the root of the problem
- Know what your customer cares about
- Start at the end
- Future state
- Transition
- The story does not need to be long & drawn out
- Allow visualization
- Four Parts - Beginning, Gap, Future State, & End
- Symptoms are not actual problems - Know the difference
- Marketing automation does not work for sales
- Good methods…
- Show me you know me
- Skip the BS
- Get back to blocking and tackling, do the work.
- The creative process in business.
- Start with a formula
- Question based
- Know the bars, verse, and tempo
Show Links
Call To Action
How will you challenge the status quo and break your routine? Let Us Know.
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In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal. There is a Catalyst. We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.