Sep 21, 2020
In this episode, Mike and Erik Kostelnik talk about solving problems, working towards execution and building out your business. Erik is the Founder and CEO of Postal.io
Questions Answered:
- Why do people struggle with engagement?
- How have things changed in our current environment?
- What is your approach to problem solving?
- How do you avoid scope creep?
- What is your decision making process?
- Why do we get sucked into the lures?
- How can you be easy to do business with?
- How can we manage the growth cycle?
Key Takeaways:
- We struggle with engagement because we have been so focused on the digital world.
- We need to take a step back and ask what the customer journey looks like.
- Everyone is trying to navigate our current operating environment, companies need to be agile.
- It’s more important than ever to have a platform to manage your customer engagement items.
- The key is stay on the right path
- 5 Step Problem Solving Process
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- Ideation
- Research
- Build/launch
- Understand what your KPI’s are
- Raise capital
- If you’re not experiencing scope creep you are either not asking the right questions or you are dead on right.
- Buyers are always influenced by the shiny lure and buzz words.
- Reduce the amount of friction that it takes people to get into the product.
- Be sure you know how customers go through your purchase process
- Getting people into our free trial is really part of our marketing.
- You’re not going to know where things are failing until they actually fail.
- You have to set the business up to scale from day one meaning you have to have your 5 year plan and then you have to execute on your plan.
Show Links:
Erik on Twitter
Postal on Twitter
Work With Catalyst Sale:
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Thank You
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