May 5, 2021
In this episode, Mike talks with
Darryl Praill, CRO VanillaSoft. They cover a myriad of topics
ranging from Sales and Marketing Alignment to creating a culture
where people feel comfortable with cross team
- Misalignment comes when you
think your view is the only way/view.
- Have an intentional
perspective. Are you being intentional and trying to understand all
- If you want the cheapest source
of information that’s going to have the most profound impact on
your success, identify 10 different customers you can talk to and
ask them why they invested in your product/offering.
- When you ask existing customers
- An understanding of your
- An understanding on how to
engage your prospects
- The ability to utilize
storytelling - the most powerful secret sauce.
- Do things because they will
have a positive impact on the business in 3-6 months. No time like
the present, do it.
- It’s hard to create a culture
where people feel comfortable with cross team collaboration, you
have to be intentional.
- Create actual teams. Bring
issues to meetings for team troubleshooting.
- Create a community of people
who support and invest in one another.
- Force each other to work
together and learn from one another.
- Doing so, now gives you
relationships in other departments.
- Give people time and space so
they understand the desired outcome.
- Give yourself permission to
fail and then give yourself permission to fix it.
- If you make the same mistake
more than once, then you are in trouble.
- You only learn from taking
- Darryl on LinkedIn
- Darryl on Twitter
- Darryl’s handle on Clubhouse
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