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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Jan 22, 2020

On this episode, Mike and Jody discuss the importance of communication in sales and the steps we can take to improve.

Questions Answered:

  • Why do we struggle with communication?
  • How can we practice?
  • What can we do to ensure that what people hear is what we believe we said?
  • When it comes to asking questions, what is your favorite approach?

Key Takeaways:

  • We can always get better
  • Record role play sessions with members of your team and then listen to the session
  • Ask reflective questions
  • Ask questions to validate
  • Get back to basics and use who, what, where, why, when and how.
  • Don’t try to over-think the room
  • Qualification should focus on understanding the customer story
  • Understanding how and when to ask questions is really powerful

Thank You 

Please send listener questions and feedback to or contact us directly on twitter, facebook or LinkedIn.

This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

Growth Acceleration - Plateau Breakthrough

Product Market Fit

Demystify Sales - the course