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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Sep 5, 2017

Special Episode - Lessons learned in Podcasting with Jody, Mike & Mike

This is a unique podcast, it will be posted both in the Catalyst Sale Podcast feed & the Jody Maberry Show feed.

This week on the Catalyst Sale podcast Jody, Mike, and Mike discuss the Catalyst Sale podcast, lessons learned, the importance of finding a good partner, and why we chose podcasting.  

Questions Discussed

  • What have you learned over the course of the past 12 months?
  • How does the podcast fit into your sales process?
  • What is sales, and how does a podcast relate?
  • Why Podcasting?
  • What are some of the surprises that have come with the podcast?

Key Takeaways

  • Nerves got the best of us early on, we finally found our stride when we went off script.  Over time we have gotten more comfortable.
  • We have received great feedback on the many guests we have had on the show.  In hindsight, we would have invited guests early in the process. 
  • Consistency is critical - it helps build set expectations, build trust, and has helped us continue on on a positive growth curve.  
  • Find the right partner, there is no need to go it alone.
  • Be yourself, don't try to be someone or something else.

Show Links

We hope you have enjoyed the podcast as much as we have enjoyed doing it.  Please share it with team members, colleagues, friends, and those who might find value in the information.

Thank you

Thank you for rating and reviewing the podcast via iTunes, Google Play, or your favorite podcast platform.  Ratings & reviews help others discover the podcast - thank you for helping us get the message out to the community.

Please send listener questions and feedback to or contact us directly on twitter, facebook or LinkedIn.

Catalyst Sale Service Offerings

Growth Acceleration - Plateau Breakthrough

Product Market Fit


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Catalyst Sale

In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.  

Sales is a Thinking Process.