Preview Mode Links will not work in preview mode

Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Jan 30, 2018

Guest - Anthony Iannarino - International Speaker, Author, Podcast Host & Consultant

This week on the podcast Anthony joins us to discuss key concepts discussed in both of the books he has authored, we also touch briefly on his forthcoming book.  

We discuss a number of different items, including discipline, doing work, why "price is a shield" - not a sword, and many other topics.  We hope you enjoy the discussion as much as we did.

Questions Addressed

  • Who is Anthony Iannarino?
  • What is Anthony's writing process?
  • How do you distinguish between signal & noise?
  • How can you build business acumen?
  • How often have you asked others for help, and had the person you asked say no?
  • What is wrong with presenting the solution but not getting the next commitment?
  • How do you distinguish between Objections & Concerns?
  • What does Anthony mean by using price as an advantage?
  • Why do we tend to overcomplicate things?

Key Takeaways

  • Book #3 - planned for October 2018
  • Self-Discipline is a differentiator in sales.  Anyone who is successful in any endeavor, they have a set of practice, a set of disciplines.
  • The market is crowded. Anthony does not spend a lot of time-consuming & instead focuses on things that have stood the test of time.  (i.e. caring, resourcefulness, discipline - these have not changed much over time)
  • Timeliness principles that have served people for thousands of years.
  • The most dangerous thing is to maintain the status quo.
  • Trusted Advisor - you need to be able to build trust, but you also have to be able to provide advice.  The role means - I'm not going to let you get hurt.
  • Build business acumen by working with others, shadowing those who are further down the path that you are on. Read. Build your vocabulary by listening to business people discuss business (CNBC)
  • You need to know how to produce business results for your customers.
  • We are pack animals, we are a part of communities, don't go it alone.
  • Time tends to accelerate & exacerbate concerns
  • The Objection is what you hear, the Concern is the underlying thing between the lines.
  • When price is lower, it means we are taking money out of solution.
  • The best salesperson is the person who can get the client to invest the right amount of money to produce the outcome they need.
  • There are three business strategies.
    • Lowest Price Strategy
    • Best Product Strategy
    • Customer Intimacy Strategy
  • Sometimes your salespeople are outstanding negotiators, however, they are channeling that skill internally.
  • Be somebody worth doing business with.

Show Links


Thank you

Thank you for rating and reviewing the podcast via iTunes, Google Play, or your favorite podcast platform.  Ratings & reviews help others discover the podcast - thank you for helping us get the message out to the community.

Please send listener questions and feedback to or contact us directly on twitterfacebook or LinkedIn.

Catalyst Sale Service Offerings

Growth Acceleration - Plateau Breakthrough

Product Market Fit


Subscribe to the Catalyst Sale Podcast

Subscribe via iTunes

Subscribe via Google Play

Catalyst Sale

In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.  

Sales is a Thinking Process.