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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Dec 5, 2017

Guest - Brian Trautschold - Co-Founder, Ambition

This week we are on location in Chattanooga with Brian Trautschold the cofounder of Ambition. 

Brian and I revisit a common subject - there are no silver bullets. We also discuss how data can be used to self-assess and identify ways to improve personal performance, what's changing in sales technology, and why technology is not the solution for bad culture. 

Questions addressed

  • How are Sales Enablement and the Sales Enablement stack evolving
  • Why does new technology continue to crop up?
  • What are those organizations doing well?
  • What does the Sales Enablement spectrum look like in the future?
  • What is it about the behavioral aspects of what people do that excite Brian?

Key Takeaways

  • There are no silver bullets
  • Most of the tech that is out there is replacing excel
  • Technology can be a force multiplier, that helps the organization be more effective
  • The successful companies do the basics well (Hire, Manage, Enable, Reward, Recognize, Develop)
  • The ones who are failing are not listening to their customers
  • Don’t simply throw technology at the problem
  • Take a design thinking approach
  • Some categories to consider
    • Where the data lives
    • How people do their work
    • Why people do these things
  • Be careful of the unintended consequences of success
  • There is a big shift - people are more enthusiastic about the progress that can come from reviewing data, and are more open to data being tracked.
  • Once people have the data, they have the power to impact/control their own destiny.

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Catalyst Sale Service Offerings

Growth Acceleration - Plateau Breakthrough

Product Market Fit


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Catalyst Sale

In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.  

Sales is a Thinking Process.