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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Nov 14, 2017

What impact does an Agile development process have on Sales?

We've discussed sales as an Agile process during previous episodes.  This week on the Catalyst Sale podcast we discuss the impact of Agile Development Cycles on Sales.

What happens when you develop product functionality in the context of sprints vs a waterfall approach?

This week Mike Conner is back.  He and Mike Simmons discuss the things we should be mindful of when selling a solution in an environment of constant iteration.  

Questions Addressed

  • How does Agile impact sales?
  • What are the risks of a perpetual pivot?
  • What is Agile?
  • How does Agile change the perspective that the sales professional should take?
  • What are the dependencies from a Product perspective vs Sales perspective vs Marketing perspective vs...

Key Takeaways

  • Don't use your live instance as your sandbox.
  • Maybe your first customers will not be your best long term customers, but you should always remember who you are serving.
  • Minimize surprises within your customer base - set expectations.
  • Your internal relationships are critical in an agile organization - these relationships help you with internal and external communication.
  • Build internal and external relationships - these relationships will help you execute on customer requirements.
  • The tighter control you create on the relationships with your customers, the more risk you take on.
  • Capture information in your CRM, Google Docs, Internal Feedback Documents - hold up your end of the value chain.

Contact Mike & Mike

Ask Questions - we are happy to talk 1:1 - or answer a question on the podcast.

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Catalyst Sale Service Offerings

Growth Acceleration - Plateau Breakthrough

Product Market Fit


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Catalyst Sale

In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.  

Sales is a Thinking Process.