Dec 19, 2017
Guest - Pam Boiros - Principal Bridge Marketing
This week on the Catalyst Sale Podcast a great friend joins the
discussion. Pam and Mike Simmons worked with each other at
SkillSoft in the early 2000's.
Pam is the principal and founder of Bridge
Marketing Advisors. She has a long history in Ed Tech,
and is a marketing expert with both sales and marketing
skills. Pam currently works with companies to help with go to
market communication strategies.
- What have you learned
as you have made the transition from a small company, to a larger
organization, to startup?
- When did Pam start
building her Network?
- Why is there this
ongoing battle between Marketing & Sales?
- How can the Sales rep
help customers navigate the buying process?
- What impact can
marketing automation systems have on the sales role?
- How can Sales reps
better partner with Marketing?
- How has innovation
- How are innovations
in marketing tech entering into EdTech?
- What are some common
mistakes early stage companies make when it comes to
- Where does content
marketing fit in the current market?
- The Network is
- There is no excuse
today, for not building a network.
- Why you, Why
- Sales is more complex
- “Marketing exists for
one reason - to help sales professionals sell more stuff” -
- According to CEB -
57% of the sale happens before the customer engages with the
- Look at the Sales
role as one similar to a concierge - focus on servicing your
- Equip your coaches
- Marketing automation tools will help ensure you are
skating to the puck.
- "90% of your marketing budget is wasted, you just
don’t know which 90%" no longer applies.
- It is critical that you time your marketing with the
current stage of your product. Most organizations start too
- The scarcest resource is time - you have to earn your
- Map your marketing assets to your buyers and the
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