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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Apr 11, 2023

“It's marketing's job to generate leads for sales and sales job is to help those buyers." - Nelson Gilliat


Nelson Gilliat

Nelson Gilliat is a seasoned expert in B2B marketing and the founder of Marketing Led Growth, a company that champions the buyer-centric revenue model. With a keen understanding of modern buyer preferences and technology, Nelson has helped businesses adapt their sales and marketing strategies to better serve their customers. Nelson is also the host of the Buyer-Centric Revenue Model podcast, where he shares his insights and experiences with other marketing professionals, making him an influential voice in the B2B marketing world.


In this episode you will learn:

  • The importance of mastering the art of a buyer-centric revenue model in B2B marketing. 
  • How to strengthen the effectiveness of marketing to generate high-quality leads, customers, and user engagement. 
  • How to bridge the gap between marketing and sales teams for a seamless, collaborative buying experience.


Episode Resources:

Nelson on LinkedIn

Marketing Led Growth book

The Buyer Centric Revenue Model Podcast


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