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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Jun 13, 2017

Listener Question - Mentoring on the Job

This week on the Catalyst Sale podcast we review a listener topic. Spencer asked if we could discuss the importance of having a good mentor as a new rep OR a seasoned rep starting with a new company or in a new industry.

It is through mentoring programs and job shadowing programs that organization information can be passed down from person to person, and generation to generation. It is also through these programs that creativity can be inspired, relationships can be built, knowledge can be passed quickly, and a catalyst for innovation can occur.  

If these programs are set up poorly, or the mentor/mentee match is mishandled, the results can be rough.

Should you implement a job shadowing or mentoring program in your Sales Org?

The short answer - it depends.  

Should you have a formal or informal mentoring program?  

Again, it depends.  

We discuss why you may want to consider a formal mentoring or job shadowing program, even if culturally it may not seem like the best fit.  We share personal experiences with mentors who helped us throughout our career and end with some important tips for both mentors & mentees. 

Thank you for listening to this week's podcast.  If you have questions about the Catalyst Sale approach or building a mentoring program, you can reach us at 

Please send listener questions and feedback to or contact us directly on twitter, facebook or LinkedIn.

Contact us today to learn more.


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Catalyst Sale

In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.  

Sales is a Thinking Process.