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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Jul 11, 2017

Guest - Matt Ostanik - Founder, CEO, FunnelWise

Matt Ostanik is our guest on this week’s podcast.  Matt is the CEO of FunnelWise. He previously founded and grew Submittal Exchange, a provider of web-based collaboration tools for commercial construction projects. In a five-year period, Matt grew the company from two employees to more than 100 and more than 100,000 users of their software. He sold Submittal Exchange to Textura Corporation (NYSE: TXTR) in 2011 and remained its president. He served on the executive team at Textura when the company completed a successful IPO on the New York Stock Exchange in 2013.

We discuss the relationship between Sales & Marketing in organizations, including...

  • What works in data in marketing and sales.
  • How consistency in vocabulary can help.
  • The Revenue Funnel Science Framework
  • How “Your Data Always Tells a Story”
  • The risks associated with confirmation bias
  • What should your data do (i.e answer 1 question, ask 2 more)

Matt and I discuss these topics and more on this week's episode of the Catalyst Sale podcasts.  With tools like funnel

Thank you for sharing this episode.  If you like what you heard, please provide a rating and/or review via Apple Podcasts, Google Play Music, Stitcher, or your favorite podcast app.

Show Links

Revenue Funnel Science -

FunnelWise site -

Data - Disconnect between Sales & Marketing - Catalyst Sale

Matt Ostanik on Twitter - @funnelwisematt

FunnelWise on Twitter - @funnelwise

Learn More About FunnelWise

Since FunnelWise launched in early 2014, we have created a single source of truth for sales and marketing to rely on for revenue funnel metrics, allowing businesses to determine future outcomes, set attainable goals and predict revenue. But it’s our discipline, Revenue Funnel Science, and our dedicated team of experts who have established FunnelWise as the industry leader in full-funnel intelligence.

If you have questions about the Catalyst Sale approach, how we help organizations validate and identify product market fit and break through plateaus, you can reach us at

Please send listener questions and feedback to or contact us directly on Twitter, Facebook or LinkedIn.

Contact us today to learn more.


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Catalyst Sale

In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.