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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Jan 15, 2020

Create Togetherness - Author Jeff Davis

On this episode, Mike is joined by Jeff Davis. Jeff is the author of the new book, Create Togetherness. He is also an international keynote speaker.

Questions Answered:

  • Why write the book now?
  • If we are all operating within the same environment/domain, why the disconnect between Sales and Marketing?
  • How does vocabulary play a role in communication?
  • How can we be more empathetic to the needs of the customer base?
  • What is the cost of mis-alignment?
  • What questions should we be asking within our business?
  • What should we be thinking about from a process perspective?

Key Takeaways:

  • In B2B, data has become more valuable than oil.
  • It is important to align the 2 data sets so we see the same version of reality.
  • We need to agree on not only terminology, but the definition of the terminology.
  • Find a way to partner with colleagues.
  • The customer is looking for someone to help guide them.
  • Be mindful of not just doing more, but understanding how we need to connect with the modern buyer.
  • It’s amazing what happens when you bring a team together and have the team leverage the strengths in their specific area.
  • Lead with value = persistent
  • We need to see the full revenue funnel to understand where opportunities exist.

Show Links:

www.createtogethernessbook.com

Thank You 

Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn.

This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

Growth Acceleration - Plateau Breakthrough

Product Market Fit

Demystify Sales - the course