Apr 10, 2018
Infinite Learning - How Can You Apply It To Your Role?
This week on the Catalyst Sale Podcast, we discuss Infinite
Learning. Specifically, what is it, how you can apply it to your
job, how it applies to sales, and how we apply it within Catalyst
Mike Simmons first heard the phrase Infinite Learning on a
recent Masters of Scale podcast with Reid Hoffman and Barry Diller.
A link to that episode is included in the notes below.
- What is the difference between Continuous Learning &
- Is it just another marketing thing?
- Some learning builds upon other learning. How do you
apply infinite learning in this context?
- How does Infinite Learning impact sales?
- What can we do differently?
- Concept discussed on Master's of Scale Podcast w/ Barry
- Continuous Learning - Natural curiosity, desire to keep
learning. If I'm not learning, I'm not getting better
- Infinite Learning - more of a learning loop - the importance of
starting with a beginners mind when you move into a new
- If we anticipate the things we expect to see, it clouds
- Jody's experience at the law enforcement academy. The
people who were already good, sometimes struggled. Learned
behavior/knowledge can result in bad habits that need to be
- You have to "unlearn what you have learned" - Yoda
- Beginning with a blank slate in customer environments, in other
words, a blank whiteboard.
- Preconceived notions can cloud your judgment
- Force your mind to empty
- Stick to the simple questions - who is impacted, how are they
impacted, why..., where...
- Let the story unfold
- There will always be a fit for Successive Approximation - "The
concept was first developed and used by B.F Skinner, who is known
for his theories that involve learning behaviors through
reinforcement. The theory involves reinforcing behavior that are
successively closer and closer to the approximations of the
desired, or targeted, behavior."
- There will always be a place for building on previous
- You are going to learn to walk before you run, learn to run
before you sprint.
- Creativity can be stifled by assumptions - A beginners mind can
support and reinforce creativity and innovation.
- It forces a pause, forces a check to see what you are missing,
where are your gaps.
- Remind yourself to go back to the early curiosity that you had
as a beginner.
- Get back to the basics, ask questions.
Call to Action
- Ask yourself - what can I do differently?
- Engage with the community via twitter @catalystsale - how are
you applying infinite learning concepts?
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In every business, in every opportunity, there is
someone who can help you navigate the internal challenges and close
the deal. There is a Catalyst. We integrate process
(Catalyst Sale Process), technology and people, with the purpose of
accelerating revenue. Our thoughtful approach minimizes false
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