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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Mar 11, 2020

Ford vs Ferrari - Discussion with Jeff Bajorek 

This week on the Jeff Bajorek joins Mike to discuss one of the best movies of 2019 - Ford vs Ferrari.  They share lessons that you can apply to Sales, Business, and Life, that come from the meeting.

He's Jeff Bajorek - he'll help you rethink the way you sell®.

I'm Mike Simmons - I build sales machines.

Key Takeaways

  • Put yourself in the shoes of your customer, employee, team.
  • Ride alongs are important.
  • Ask questions to confirm context.
  • Live to fight another day.
  • It's about the team.
  • Do the Work.

Show Links

Thank You 

Please send listener questions and feedback to or contact us directly on twitter, facebook or LinkedIn.

This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

Growth Acceleration - Plateau Breakthrough

Product Market Fit

Demystify Sales - the course