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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Dec 18, 2019

On this episode, Mike is joined by Evo Terra. Evo is a podcast strategist with Simpler Media Productions.

Questions Answered:

  • Should organizations take advantage of podcasting as a way to communicate to employees?
  • Why do organizations struggle with the idea of putting together a podcast?
  • What are some advantages of communicating through the spoken word?
  • How long does a podcast need to be?
  • How can we avoid analysis paralysis? 
  • What happens if you change the style mid-stream?
  • What are some common mistakes people make when starting on this journey?
  • How do you look at audio as a secondary activity?
  • How can content be reused?
  • What can I do if I want to get started podcasting?

Key Takeaways:

  • Podcasting is a lot easier than most people think.
  • We are natural storytellers.
  • Each episode should have a theme
  • Design is important
  • Intent is important
  • Think about it as content marketing
  • Figure out a structure first
  • 25 - 30% of people listen to a podcast weekly
  • Podcasting can be a dedicated communication channel for your business, but it is also ubiquitous.
  • You can do totally private podcasting if you want. 
  • You don’t want it to appear random. 
  • There is very little correlation between how long it takes to enjoy a podcast and how long it takes to assemble a podcast.
  • The best microphone to use is the one that you have and know how to use properly.
  • Podcast listening is a found time activity.

Show Links:

Thank You 

Please send listener questions and feedback to or contact us directly on twitter, facebook or LinkedIn.

This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

Growth Acceleration - Plateau Breakthrough

Product Market Fit

Demystify Sales - the course