Sep 21, 2020
In this episode, Mike and Erik
Kostelnik talk about solving problems, working towards execution
and building out your business. Erik is the Founder and CEO of
do people struggle with engagement?
have things changed in our current environment?
is your approach to problem solving?
do you avoid scope creep?
is your decision making process?
do we get sucked into the lures?
can you be easy to do business with?
can we manage the growth cycle?
struggle with engagement because we have been so focused on the
need to take a step back and ask what the customer journey looks
- Everyone is trying to navigate our current
operating environment, companies need to be agile.
more important than ever to have a platform to manage your customer
key is stay on the right path
Step Problem Solving Process
- Understand what your KPI’s are
you’re not experiencing scope creep you are either not asking the
right questions or you are dead on right.
- Buyers are always influenced by the shiny lure
and buzz words.
- Reduce the amount of friction that it takes
people to get into the product.
sure you know how customers go through your purchase
- Getting people into our free trial is really
part of our marketing.
- You’re not going to know where things are
failing until they actually fail.
have to set the business up to scale from day one meaning you have
to have your 5 year plan and then you have to execute on your
Erik on Twitter
Postal on Twitter
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Growth Acceleration - Plateau
Product Market Fit