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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

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The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Sep 21, 2020

In this episode, Mike and Erik Kostelnik talk about solving problems, working towards execution and building out your business. Erik is the Founder and CEO of Postal.io 

Questions Answered:

  • Why do people struggle with engagement?
  • How have things changed in our current environment?
  • What is your approach to problem solving?
  • How do you avoid scope creep?
  • What is your decision making process?
  • Why do we get sucked into the lures?
  • How can you be easy to do business with?
  • How can we manage the growth cycle?

Key Takeaways:

  • We struggle with engagement because we have been so focused on the digital world.
  • We need to take a step back and ask what the customer journey looks like.
  • Everyone is trying to navigate our current operating environment, companies need to be agile.
  • It’s more important than ever to have a platform to manage your customer engagement items.
  • The key is stay on the right path
  • 5 Step Problem Solving Process
    • Ideation
    • Research
    • Build/launch
    • Understand what your KPI’s are
    • Raise capital
  • If you’re not experiencing scope creep you are either not asking the right questions or you are dead on right.
  • Buyers are always influenced by the shiny lure and buzz words.
  • Reduce the amount of friction that it takes people to get into the product.
  • Be sure you know how customers go through your purchase process
  • Getting people into our free trial is really part of our marketing.
  • You’re not going to know where things are failing until they actually fail. 
  • You have to set the business up to scale from day one meaning you have to have your 5 year plan and then you have to execute on your plan.

Show Links: 

Postal.io

Erik on Twitter

Postal on Twitter

Work With Catalyst Sale:

  • Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or hello@catalystsale.com
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Thank You 

Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn.

This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

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Product Market Fit