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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Jun 19, 2017

Guest - Drew D'Agostino - Founder, Crystal Knows

This week on the Catalyst Sale podcast Drew D’Agostino, Founder, Crystal Knows joins us to talk about building trust with your customers, prospects, team members by understanding their perspective, tendencies, and personality type.  

Crystal Knows is embedded into our sales technology stack at Catalyst Sale.  We discuss how we use this technology to prepare for meetings, and communicate in general.   Our sales team and the teams we work with perform better as a result of this tool.  Crystal Knows is part of our call planning process.

Drew discusses how various personality types can work well together, and where conflict can occur.  We discuss common behaviors/tendencies of each of the 4 DISC profiles and touch on a couple of the 64 combinations of DISC profiles.  


Because it teaches empathy. Empathy is the ability to share and understand another person’s feelings. To employ empathy is to be able to view another perspective in an authentic way.

The DISC personality assessment is the best resource for an individual to understand how to cater their behavior to the situation. The DISC framework gives us a more flexible, adaptive assessment and tools to understand and communicate more effectively as you go about your busy, hectic life.

To employ empathy is to be able to view another perspective in an authentic way.

Impact on Building Trust, Rapport, and Improving Relationships

The more you learn about the other types, the better you can understand how to remain approachable, how to be more assertive, how to lower your guard, and how to attract others to get your ideas heard.  As you improve communication, you can build rapport, accelerate trust, and build better relationships.

Learn More About Crystal Knows

Crystal helps you communicate more effectively. They build email and business apps on top of the largest, most accurate public personality database on the web. You can learn more about Crystal Knows by going to their website. On their website you can create your Crystal Knows profile, completed your DISC assessment, learn about the application of DISC in the workplace, and search for people you know.  You can also connect with Drew via twitter @drewdagostino

Thank you for listening to this week's podcast.  If you have questions about the Catalyst Sale approach, how we help organizations validate and identify product market fit and break through plateaus, you can reach us at

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Catalyst Sale

In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.