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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

May 10, 2021

In this episode, Mike talks with DeJuan Brown, Senior Director, Seismic. This conversation covers a number of topics including community, learning and the buyer journey. 

Key Takeaways:

  • Those of us that have any type of audience should make a better effort to bring attention to where attention is warranted. 
  • Use the platform you have to magnify other voices.
  • Look for the voices you learn from and help to amplify those
  • Learn-Teach-Learn
    • Best way to retain what you’ve learned is to teach someone else.
    • Learning is never-ending
    • This attitude makes it so you can learn from anyone and then can pour it out to anyone.
  • Know what journey your buyer is taking.
  • Know how you support the buyer journey.
  • When buyers become aware of a problem, what do you have that meets them where they are?
  • Know how you can serve them along the way.
  • We can get better at asking simple questions of our customers.
  • As leaders, in whatever sphere we lead in, I think a top priority is making sure the environment in which we lead is a safe environment for people to have ideas that are dissenting, for people to disagree appropriately and respectfully and for people to speak up often and frequently.

Show Links: 

Work With Catalyst Sale:

  • Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or hello@catalystsale.com
  • Invest in a Catalyst Sale course - self directed. Find our courses here 
  • Hire us as a consultant/advisor within your team or organization 

Thank You 

Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn.

This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

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