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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

May 5, 2021

In this episode, Mike talks with Darryl Praill, CRO VanillaSoft. They cover a myriad of topics ranging from Sales and Marketing Alignment to creating a culture where people feel comfortable with cross team collaboration.

Key Takeaways:

  • Misalignment comes when you think your view is the only way/view.
  • Have an intentional perspective. Are you being intentional and trying to understand all perspectives.
  • If you want the cheapest source of information that’s going to have the most profound impact on your success, identify 10 different customers you can talk to and ask them why they invested in your product/offering.
  • When you ask existing customers you gain:
    • An understanding of your prospect
    • An understanding on how to engage your prospects
    • The ability to utilize storytelling - the most powerful secret sauce.
  • Do things because they will have a positive impact on the business in 3-6 months. No time like the present, do it.
  • It’s hard to create a culture where people feel comfortable with cross team collaboration, you have to be intentional.
  • Create actual teams. Bring issues to meetings for team troubleshooting.
  • Create a community of people who support and invest in one another.
  • Force each other to work together and learn from one another.
  • Doing so, now gives you relationships in other departments.
  • Give people time and space so they understand the desired outcome.
  • Give yourself permission to fail and then give yourself permission to fix it.
  • If you make the same mistake more than once, then you are in trouble. 
  • You only learn from taking risks.

Show Links: 

  • Darryl on LinkedIn
  • Darryl on Twitter
  • Darryl’s handle on Clubhouse @ohpinion8ted

Work With Catalyst Sale:

  • Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or hello@catalystsale.com
  • Invest in a Catalyst Sale course - self directed. Find our courses here 
  • Hire us as a consultant/advisor within your team or organization 

Thank You 

Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn.

This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

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