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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Jan 23, 2018

Curation vs Creation

This week on the Catalyst Sale Podcast we discuss curation vs creation, the difference between the two, why it is important to your audience to do both, and some general best practices. 

We would love to hear from the audience regarding Curation vs Creation & how you Create vs Curate. We would also love to hear some of the additional topics you would like us to discuss on future episodes. 

Questions Addressed

  • Where is the line between creating content and curating content?
  • How does Mike use Twitter?
  • What are some best practices?
  • What are some recommendations that Jody has regarding content creation?
  • Is there a difference between a thought leader, teacher, and practitioner?

Key Takeaways

  • Creation of content is more important than curation of content today - Simmons
  • Your perspective is a combination of practical experiences, the things you read, the things you watch, the things you hear, the discussions you have.
  • If you rely completely on curated content - you are not providing your perspective - Jody
  • One of my favorite curation tools is Twitter.  You can create a content curation machine that works well for you.
  • LrnChat, GuildChat, ShrmChat, PodcastChat
  • Twitter best practices from Mike's perspective
    • Be careful who you follow
    • Leverage search
    • Follow people that you have found interesting.
    • Search specific hashtags
    • #Sales #Negotiation #Learning
    • Follow conference back channels.
    • Use this as a way to help identify others you would like to engage.
  • Jody users Twitter to curate by creating lists.  He uses this to curate without creating noise within his stream.
  • If you are just sharing other peoples stuff, it does not let people know your point of view.
  • Continue to share your previously published content.

We are actively increasing our engagement on Twitter, LinkedIn, and Facebook, and look forward to hearing from you.  Please share your questions, comments, and recommendations with us via twitter at @catalystsale or @simmons_m

Show Links

Action Requested

Help us and others by rating and reviewing the podcast.  At the end of this episode - we ask the audience a question, and look forward to your response. We would love to hear from your at hello@catalystsale.com or @catalystsale on twitter - what are some of the topics you would like to hear us address on a future podcast?

Thank you

Thank you for rating and reviewing the podcast via iTunes, Google Play, or your favorite podcast platform.  Ratings & reviews help others discover the podcast - thank you for helping us get our message out to the community.

Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitterfacebook or LinkedIn.

Catalyst Sale Service Offerings

Growth Acceleration - Plateau Breakthrough

Product Market Fit

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Catalyst Sale

In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.  

Sales is a Thinking Process.