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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Feb 4, 2020

On this episode, Mike is joined by Clint Clarkson. Clint is the Founder of eLearning Alchemy and is an author of L& D Scenes - Comics for Learning Professionals. Mike and Clint discuss the value of comics in business today as well as how to get our creativity flowing.

Questions Answered:

  • Why can we convey an interesting message in comics? 
  • How do you do it so it doesn’t take away from the story?
  • How does spacing impact communication?
  • Why is it important for someone to relate, but not feel attacked?
  • What are the negative connotations of sales?
  • How can we initiate the creative process?

Key Takeaways:

  • Abstraction allows people to recognize it as a human experience while keeping it far enough away that they don’t feel attacked.
  • There is often confusion around engagement and interaction. Engagement = “brains-on” activities while interaction = “hand-on” activities.
  • Questions automatically make a person think.
  • We can’t communicate or learn effectively if we are in fight or flight mode
  • The moment you are trying to actively sell without adding value, people will find a way to tune you out and get rid of you.
  • People are the heroes of their own story. 
  • When working on being more creative, ask how what you are working on can be more human. Fun, engaging, interesting. 
  • We are all creative in some way.

Show Links:

Thank You 

Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn.

This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

Growth Acceleration - Plateau Breakthrough

Product Market Fit

Demystify Sales - the course

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