Find My Catalyst Podcast: Unpacking Content Marketing with Brooklin Nash

Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve. You are looking for practical tips you can apply to your daily work that will impact your performance. You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly. We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Unpacking Content Marketing with Brooklin Nash - 322

Mar 28, 2023

“I don't think content marketing and inbound are synonymous anymore. I think content marketing can support a whole lot more of the go to market than just top of funnel bringing leads inbound. I mean, they can touch sales enablement, customer marketing, field marketing, social media.” - Brooklin Nash

Brooklin Nash

Brooklin Nash is the co-founder of Beam, a content marketing business committed to creating content that is not boring. He has nine years of experience in freelancing, content marketing, and go-to-market strategy.

In this episode you will learn:

How content marketing can support more aspects of a go-to-market plan than just inbound marketing
The importance of establishing processes for consistent workflow
The benefits of outsourcing content marketing to an agency

Episode Resources:

Brooklin on Linkedin

@realBrookNash on Twitter

Beamcontent.co

Catch up on our last 3 episodes:

Who's Your Mike with Kurt Wilkin

Brand Evangelism, Self-Awareness and Clarity with Alexis Scott

Community, Learning, Golf and Sales with Jeff Bajorek, Scott Leese and Larry Long Jr.

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