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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Jun 3, 2019

Digital Empathy, Marketing, Sales, and Influence with Guest - Brian Fanzo

Brian is a Pager-Wearing Millennial Keynote Speaker | Podcaster| Empowering Digital Empathy & Inspiring You to #PressTheDamnButton.  His brand is iSocialFanz

Digital Empathy, Data, Influence, Sales, Questions, Research, Taking a Personal Approach, and Getting Back to Basics, are all topics we discuss during the conversation. 

I hope you enjoyed the conversation as much as I did.

Questions Addressed

  • What are some key mistakes people make when thinking about Digital Empathy?
  • Why is it important to understand your customer, and make it easy for customers to work with you?
  • How do we balance between the listening, spreading the word, and testing?
  • Why is it important to ask your audience?
  • What if I am just starting out, where do I start?
  • Where can you find Brian?

Key Takeaways 

  • Be Willing to Ask More Questions - Revisit What You Know.
  • Ask the Simple Question - Why?
  • The things that worked 9-10 years ago in Sales and Marketing - work today.
  • Technology amplifies both good and bad behavior.
  • Empathy is not agreeing, it is an ability to feel.
  • Imagine if your customers were saying "we" when they talk about your products.
  • Enable customers to share your content.
  • Market to where customers are today, listen to where they will be tomorrow.
  • It is your job to tell your story.
  • The audience determines what is great.
  • Field of Dreams Marketing is Over.
  • Go to where your customers are.
  • We test, We tweak, and We test again.
  • Stop adding to the noise.
  • Just Start - YOU Have to Start - "Press the Damn Button" - Fanzo
    • Start where you are most comfortable
    • Start curating content
    • Don't just share - share and add value/insight
  • 81% of all internet traffic will be video by the end of next year
  • It takes a lot to get used to talking into your phone - start practicing
  • After you start to get comfortable - then go to where your audience is.
  • Care about others first.
  • What works offline - works online.
  • Social can accelerate offline rapport.
  • It is up to us/you to start now.

Call(s) to Action

Take small steps - When you get feedback, or see feedback, respond to the positive feedback - spend time with the good feedback, and share examples.

Ask the Audience - Where do you prefer to engage with Catalyst Sale?

Share your examples via twitterfacebook or LinkedIn.

Show Links

Thank You 

Thank you for rating and reviewing the podcast via iTunes, Google Play, or your favorite podcast platform.  Ratings & reviews help others discover the podcast - thank you for helping us get our message out to the community.

Please send listener questions and feedback to or contact us directly on twitterfacebook or LinkedIn.

Catalyst Sale Service Offerings

Growth Acceleration - Plateau Breakthrough

Product Market Fit


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Catalyst Sale

In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do. 

Sales is a Thinking Process.