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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Jun 10, 2019

SalesTruth with Author Mike Weinberg

Mike Weinberg is a consultant, speaker, and has recently authored his 3rd book #SalesTruth.  Both of his first two books have been Amazon bestsellers, and Mike has spoken and consulted on 5 continents in the past year.

This discussion hits a number of the items covered in #SalesTruth.  Additionally, we discuss hockey, the NY public school system, sales, sales management, critical thinking, and doing the work. 

I hope you enjoy the discussion as much as I did.

Questions Discussed

  • Why #SalesTruth?
  • Why do we struggle with doing the work?
  • What can we learn from mimicking those who are successful?
  • Why do we rush to present and demo?
  • What can we learn from Tom and Ron?

We discuss these questions and many others.

Key Takeaways

  • The majority of the sales population today is under mentored and under coached.
  • Watch the top producers in your company or industry.  Watch what they are doing to secure early-stage meetings with potential customers and mimic their approach.  Learn from them.
  • The best practices they are deploying look a whole lot like the best practices of a decade ago or even more.
  • Don't try to solve nine problems at once. Solve one problem at once.
  • Stick to the fundamentals.
  • Don't rush to the Demo.
  • There is no "easy button".
  • Be careful who you listen to, and who you are following on LinkedIn and Twitter.
  • Ask the hard questions - is there practical application of the concepts that work?
  • Think critically and reflect.

Call(s) to Action

  • How do you distinguish between the signal and the noise in social media?
  • What practices have you put into place that work?

Share your answers with us via twitterfacebook or LinkedIn.

Show Links

Thank You 

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Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitterfacebook or LinkedIn.

Catalyst Sale Service Offerings

Growth Acceleration - Plateau Breakthrough

Product Market Fit

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Catalyst Sale

In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do. 

Sales is a Thinking Process.