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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

May 28, 2019

Learning, Culture, Alignment, and Process with Guest Cyndi Laurin - Chief Training Officer - AMP

Cyndi is the Chief Training Officer at AMP Business Systems, and the author of Catch! and Rudolph Factor.  She also keynoted TLDC19.  This discussion is a follow-up from the information shared during the keynote.

Process improvement, training, learning, systems, education, operations, are all topics we discuss during the conversation.  I hope you enjoyed the discussion as much as I did.

Questions Addressed

  • Why do we fail at process?
  • What are some things Cyndi likes to consider when beginning her process?
  • Why is it important to be on the floor?
  • What does the mapping out process look like for Cyndi?
  • How do you distinguish between training and learning?
  • Where does the scorecard come into play?
  • What are some common mistakes organizations make with KPIs?
  • Why do organizations struggle with alignment?
  • How does Cyndi think about culture change within organizations?
  • What if you could improve 1% each day?

Call to Action

Take small steps - tomorrow at work spend 4 min 48 seconds identifying something that you can do to improve your work within your organization.  Share what you decided to work on via twitterfacebook or LinkedIn.

Show Links

Thank You 

Thank you for rating and reviewing the podcast via iTunes, Google Play, or your favorite podcast platform.  Ratings & reviews help others discover the podcast - thank you for helping us get our message out to the community.

Please send listener questions and feedback to or contact us directly on twitterfacebook or LinkedIn.

Catalyst Sale Service Offerings

Growth Acceleration - Plateau Breakthrough

Product Market Fit


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Catalyst Sale

In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do. 

Sales is a Thinking Process.